Blizzard announces “freemium” online trading card game | Ars Technica: "Blizzard confirmed that it is working on a new small-scale game titled HearthStone: Heroes of Warcraft at a conference at PAX Friday. The game is a collectible-card-style game played online and will be Blizzard's "first free-to-play" title. The model is "something we've wanted to experiment with for a while... A lot of people at Blizzard have played CCGs for a really long time," said Rob Pardo, chief creative officer at Blizzard. But the company wanted to focus on making a trading card game that's more accessible and "not just something that us hardcore nerds would play.""
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